Instead of just talking about your company's values, lead by example

By Laura Behrens Wu | Mar 6 2020

Company values are no longer just displayed on a memo in the break room — today, they're proudly showcased on your website for the world to see.

The strongest way for a boss to inspire their employees to demonstrate company values is to lead by example.

Start by defining your company's values, and set them in motion by having an open line of communication with your staff.

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More businesses than ever before appear to be sharing their core values with the public. What was once an internal-facing document displayed in the break room is now a highly crafted and searchable piece of online content. But as a business owner, you have to do much more than make it public for it to be believable and embraced by your team.

Building a strong culture requires a set of core values that will serve as standards and aspirational goals and ultimately help drive productivity. While aspects like perks, benefits, and employee-centric policies can play a role in fostering a positive environment, your company's core values should go much deeper in expressing your mission.

According to a Linkedin study, 71% of employees said they'd consider taking a cut in pay in exchange for working at a place that embodies the mission and values they agree with. On top of that, 2019 Gallup data found that only about 25% of a company's employees actually believe in their stated values with conviction.